The 21st century data challenge by Michael Peter Edson “This is the 21st century data challenge: Not transactions.Not data warehouses and business intelligence.Not database backed web sitesNot even MySQL backed web services…[The challenge is] real time cloud-based intelligence delivered to mobile applications with algorithmic intelligence” — Tim O'Reilly, Keynote from 2010 MySQL conference, http://www.youtube.com/watch?v=WqLB99dA48k