The 21st century data challenge

This is the 21st century data challenge:
Not transactions.
Not data warehouses and business intelligence.
Not database backed web sites
Not even MySQL backed web services…
[The challenge is] real time cloud-based intelligence delivered to mobile applications with algorithmic intelligence
— Tim O'Reilly, Keynote from 2010 MySQL conference, http://www.youtube.com/watch?v=WqLB99dA48k