“Teams with healthy idea life cycles are easy to spot: ideas flow between people easily and in large volumes. Conversations are vibrant with questions and suggestions; prototypes and demos happen regularly; and people commit to finding and fighting for good ideas. Often, this is fun—people are happy to learn from failures, debates, and bizarre ideas. Teams that innovate are great places for ideas to live; like happy pets, they’re treated well, get lots of attention, and are shared among people who care deeply about them.
The life of ideas is the responsibility of whoever is in charge.”
