Leiden City of Science References, Part 2: Campaigns and Happenings
On Friday I wrote-up some references in response to an inquiry on Twitter from Meta Knol, Director of the Leiden City of Science initiative, about “the most engaging, interesting, mind blowing, and inclusive websites and/or online campaign[s]” in the field of art and/or science.
After an initial brainstorm I thought it would be easier and more useful to organize my thoughts in a series of posts here than in a zillion tweets.
Today I’ll add another category, Campaigns & Happenings, to the list of things I would want rattling around in my brain if I were creating a year-long festival of science.
As with my previous post about Websites & Channels; Platforms; and Campaigns and Happenings, my viewpoints and experiences here are limited (or blinded) by my predominantly Western, European/North American field-of-reference (What are the best citizen-science campaigns in South America? Where are the best science happenings in South Korea?!), and I am coming at this with an interest in looser, more informal, more bottom-up kinds of productions than one would typically find from cultural and scientific institutions; more “How can we see or reveal the know-how / curiosity / creative capacity of this community?” than “How can we tell audiences about this thing that we want them to know?”
In the next few days I’ll put up some thoughts about interesting Media & Products, and Convenings, Places, and Activities.
Campaigns & Happenings
Ask-a-Curator
What: Annual hashtag-event on Twitter.
Why: In tune with the spirit and methods of the open web; conceived and driven forward by volunteers and outsiders in loose collaboration with museum employees; achieving tremendous scale and engagement.
Website: #askacurator tag on Twitter: https://twitter.com/hashtag/AskACurator
Press/info: Introducing Ask a Curator (MuseumNext, 2010), https://www.museumnext.com/article/ask-a-curator/; “#AskACurator day: top tweets from museum pros around the world” (Guardian, 2015), https://www.theguardian.com/culture-professionals-network/2015/sep/16/ask-a-curator-day-top-tweets-museum
Sample: Dive in via https://twitter.com/hashtag/AskACurator
Creative Mornings
What: “Every month, we gather in 223 cities across 67 countries” for a free event for the creative community.
Why: Started small, scaled big; local-global model; driven by and for a community-of-interest; natural use of online video.
Website: https://creativemornings.comPress/info: “Siguen las actividades virtuales en recintos culturales de Jalisco“ (2021), https://www.informador.mx/cultura/Siguen-las-actividades-virtuales-en-recintos-culturales-de-Jalisco-20210126-0031.html
Sample: Creative Mornings Islamabad: https://creativemornings.com/cities/isb
Curators of @Sweden
What: A 2012-2019 campaign: Twitter account for the nation of Sweden, given to a different citizen every week.
Why: Official entities, governments, and institutions often choose to use friendly but stilted and inauthentic voices for their social media presence; Sweden chose to trust their voice to everyday citizens. It’s a testament to their faith in the power of democracy — messy, diverse, surprising, authentic. Also a good lesson in trusting your audience and not freaking out when user-generated-content gets controversial (per the New Yorker story, below).
Website: Twitter, https://twitter.com/sweden
Press/info: “The Pleasing Irreverence of @Sweden“ (New Yorker, 2012), https://www.newyorker.com/culture/culture-desk/the-pleasing-irreverence-of-sweden; “Say Goodbye to @sweden, the Last Good Thing on Twitter (Wired, 2018)”, https://www.wired.com/story/goodbye-sweden-twitter/
Sample: Here’s the first tweet (and dialogue/replies) from Lars Lundqvist’s tenure as Curator of Sweden in July, 2012. Or dive into the archive of Tweets https://twitter.com/sweden or pick up a thread/theme from the articles above.
Day of Facts
What: ”International social media campaign” on February 17, 2017.
Why: Organized on a volunteer basis by museum professionals in reaction to the Trump administrations anti-fact and anti-science worldview; drew together hundreds of institutions that rarely if ever collaborate with each other, despite being in basically the same business and having basically the same missions.
Website: https://dayoffacts.wordpress.com/
Press/info: “Museums and libraries fight ‘alternative facts’ with a #DayofFacts” (Wash. Post, 2017), https://www.washingtonpost.com/news/speaking-of-science/wp/2017/02/17/museums-and-libraries-fight-alternative-facts-with-a-dayoffacts/
Sample: See the Posts by Participations list on https://dayoffacts.wordpress.com/.
DIY Bio community
What: “Founded in 2008 with the mission of establishing a vibrant, productive, and safe community of DIY biologists.”
Why: Global, self-organized, non-traditional, citizen-led scientific organization on a Web platform.
Website: https://diybio.org/Press/info: https://en.wikipedia.org/wiki/DIYbio_(organization)
Sample: Browse the “DIY Biosphere” page, https://sphere.diybio.org/
Email to trees
What: City of Melbourne, Australia assigned email addresses to city-owned trees so residents could report problems, but people started writing letters to the trees!
Why: Example of strange, awesome, unexpected ways that people will use simple tech platforms (email!) for remarkable things. (“The street finds its own uses for things.” — William Gibson.) Evidence that people have an un-met need to express and explore their relationships with nature.
Website: …Press/info: When You Give a Tree an Email Address (The Atlantic, 2015), https://www.theatlantic.com/technology/archive/2015/07/when-you-give-a-tree-an-email-address/398210/
Sample: See the examples from the Atlantic article, cited above, or this lovely interactive from ABC News Australia.
Imgur Art Crawl
What: Community art show from one of the Internet’s largest image sharing & social sites.
Why: Making the skills, talents, and passions of the community visible. Non-transactional and non-financial. “Art” as defined by non-experts, largely absent the hangups and preconceptions of art museums, galleries, and academics.
Website: Announcement: https://imgur.com/gallery/RzG2mku
Press/info: …Sample: https://imgur.com/t/artcrawl — My favorites are the ones from people who cook, sew, and craft who say “I don’t know if you consider it art, but…”
Maker Faire
What: Festival-style global gatherings of “maker movement” enthusiasts — 200 festivals in 20 countries to date. “Maker Faire is the Greatest Show (and Tell) on Earth—a family-friendly festival of invention, creativity and resourcefulness, and a celebration of the Maker movement.” (Via https://makerfaire.com/makerfairehistory/.) Note: the effort went bankrupt in 2019 and re-organized into its current form.
Why: The organizing, spark, and agenda is owned and driven by the organizers (https://make.co/, a spinoff from O’Reilly Media) but the passion and energy — and most of the content — is bottom-up ; Global-local scale and participation model; youth participation and inclusive, family-friendly focus.
Website: https://makerfaire.com/
Press/info: “White House Hosts STEM 'Maker Faire,' Declares First 'Day of Making'“ (U.S. News & World Report, 2014), https://www.usnews.com/news/stem-solutions/articles/2014/06/18/white-house-hosts-stem-maker-faire-declares-first-day-of-making
Sample: Video, Maker Faire Shanghai 2020, https://youtu.be/S-0ULQqulTM
MOOCs
What: Massively Open Online Courses.
Why: Shows the utility of, and demand for, free, online science education; Benefits not only for learners and communities of learners, but for teachers and institutions: See the NYT article cited below.)
Website: There are many platforms, including top-tier American universities (for example, Harvard, Johns Hopkins, MIT, TU Delft) and hybrid (free and for-profit) platforms/aggregators such as Coursera and edX.
Press/info: The Year of the MOOC (NY Times, 2012), https://www.nytimes.com/2012/11/04/education/edlife/massive-open-online-courses-are-multiplying-at-a-rapid-pace.htmlSample: “AI for Everyone” taught by Stanford computer scientist and Coursera Co-founder Andrew Ng, https://www.coursera.org/learn/ai-for-everyone; Note that Mr Ng’s 15 classes on Coursera have been taken (at least in part) by over 4.7m learners; Chinese for Beginners, via Peking University (870,000 enrollees to date), https://www.coursera.org/learn/learn-chinese; Act on Climate: Steps to Individual, Community, and Political Action (via University of Michigan), https://www.coursera.org/learn/act-on-climate
Note that many people like to dismiss MOOCs for the relatively high numbers of learners who abandon courses before completion, but other voices/research emphasize the role of MOOCs as content that people consume for their own purposes which may not include course completion, a certificate, or a degree. See: Stop Asking About Completion Rates: Better Questions to Ask About MOOCs in 2019, https://www.edsurge.com/news/2018-11-28-stop-asking-about-completion-rates-better-questions-to-ask-about-moocs-in-2019
NASA Planetary Rovers and Space Probes on Twitter
What: Robots and spacecraft Tweeting in the first person
Why: Funny, approachable, witty “voices” for hard science. Part of a grand tradition (albeit a young tradition) of physical objects tweeting for themselves.
Website: Curiosity Mars Rover, https://twitter.com/marscuriosity; Perseverance Mars Rover, https://twitter.com/nasapersevere
Press/info: “How to Tweet Like a Robot on Mars” (The Atlantic, 2014), https://www.theatlantic.com/technology/archive/2014/10/how-to-tweet-like-a-robot-on-mars/381114/
Sample: See the Twitter links, above, and examples cited in the article.
Wikipedia Edit-a-Thons
What: Wikipedia editing, article improvement, and article-creation events.
Why: Community-driven volunteer (and sometimes institutionally hosted/supported) efforts to increase and enhance science and STEM articles and improve the diversity of viewpoints, topics, and individuals represented on Wikipedia. Note that public engagement with museum content on Wikipedia is often (usually) at a significantly greater scale than similar content hosted by museums and educational institutions (see transcript of Liam Wyatt’s talk at the US National Archives, 2011, as a touchpoint). If you want to get ideas and facts out into the world for the benefit of everyone, improving and enriching Wikipedia articles is not a bad place to start.
Website: About edit-a-thons, https://en.wikipedia.org/wiki/Edit-a-thon
Press/info: “Women in Science Wikipedia Edit-a-Thon Helps Close Gaps in Women’s History” (Ms. Magazine, 2020), https://msmagazine.com/2020/08/24/19th-amendment-wikipedia-edit-a-thon-helps-close-gaps-in-womens-history/
Sample: Art + Science + Feminism Wikipedia Edit-a-thon (Stanford University, 2019), https://library.stanford.edu/blogs/stanford-libraries-blog/2019/02/art-science-feminism-wikipedia-edit-thon; Edit-a-thon to “Improve, create, and translate pages for women and non-binary people of color leading the way in STEM fields and advocating for diversity, equity, and inclusion” (The Society for Advancement of Chicanos/Hispanics & Native Americans in Science; 500 Women Scientists, 2020), https://www.informalscience.org/community/calendar/wikipedia-edit-thon; Indian Women in Science Edit-a-thon (India BioScience, 2019), https://en.wikipedia.org/wiki/Wikipedia:Indian_Women_in_Science_Edit-a-thon
Other post in this series: Part 1: Websites, Channels, and Platforms | Part 2: Campaigns and Happenings | Part 3: Media and Products | Part 4: Convenings, Places, Activities