13,000 Kim Kardashians

“What a bargain. Kim Kardashian charges, I dunno… $2m for an Instagram ad? That’s like 13,000 micro-influencers you could buy for the same amount of money.”

Denise Howell, This Week in Tech episode 757, 9 February 2020, at 28:41, regarding the Bloomberg campaign's plan to use micro-influencers to persuade American voters that Mike Bloomberg is cool.