Kidfluencers

Samia is now 4 and has 143,000 followers on Instagram and 203,000 subscribers on YouTube. Her feeds are mostly populated with posts of her posing and playing, but they also feature paid promotions for brands like Crayola and HomeStyle Harvest chicken nuggets. […]

Another parent shared the prices commanded by the parent’s child on the condition of anonymity, citing concern that the disclosures could harm negotiations with brands. The parent said brands might pay $10,000 to $15,000 for a promotional Instagram post while a sponsored YouTube video might earn $45,000. A 30- to 90-second shout-out in a longer video can cost advertisers between $15,000 and $25,000.

Who Are Online, Recruited by Advertisers and 4 Years Old? Kidfluencers: Brands are giving lucrative endorsements to young children on YouTube and Instagram, by By Sapna Maheshwari, New York Times, March 1, 2019 (Hedline and sub-heading are as appeared in the NYT app)