“Twentieth-century beliefs about who could produce and consume public messages, about who could coordinate group action and how, and about the inherent and fundamental link between intrinsic motivations and privation actions, all turned out to be nothing more than long-term accidents. Those accidents are now being undone by new opportunities, created by us, for one another, using abilities afforded to us by new tools. The driving force…is the ability of loosely coordinated groups with a shared culture to perform tasks more effectively than individuals, more effectively than markets using price signals, and more effectively than governments using managerial direction.”
